Privacy policy

PRIVACY POLICY
Effective February 20, 2025

This Privacy Policy (“Privacy Policy”) governs the collection and use of personal information by CH Premier Jewelers (“CH Premier,” “we,” “us,” and “our”). This Privacy Policy outlines our practices with respect to information obtained from people who visit our website, available at http://chpremier.com (“Site”) and who interact with us using another site, program, platform, app, or service (“Service”). 

If you are a resident of California, please see Appendix A for information regarding your rights under state law.

This Privacy Policy does not apply to personal information collected about employees. To obtain a copy of the employee privacy policy, please contact Human Resources. 

1.    COLLECTION OF PERSONAL INFORMATION
We may gather, collect, record, hold, distribute, share, disclose, or otherwise use Personal Information about you. “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. “Personal Information” does not include: (i) publicly available information from government record, or (ii) de-identified or aggregate consumer information. 
1.1.    INFORMATION PROVIDED BY YOU
We collect Personal Information that you provide to us, including without limitation any Personal Information you provide during your use of the Site or any other Service. For example, we may collect Personal Information from you when you:

• Visit our Site;
• Provide us with Personal Information through the Site, any other Service;
• Create an account;
• Seek customer support;
• Request any information from or about CH Premier, such as a newsletter, e-alert, or any other information about our products, events, or business partners;
• Communicate with a representative of CH Premier;
• Communicate with us via third-party social media sites;
• Participate in any contest, loyalty program, promotion, or sweepstake; or
• Otherwise communicate with us.

In these instances, the following types of Personal Information may be collected from you:

• Your name;
• Signature;
• Mailing address;
• E-mail address;
• Telephone Number;
• Date of Birth;
• Age;
• Records of products or services, purchased, obtained, or considered; and
• Records of purchasing or consuming histories or tendencies.

1.2.    INFORMATION AUTOMATICALLY COLLECTED.
When you access the Site or use a Service, we automatically collect certain Personal Information about you, including:

• Information regarding your interactions with the Site or Service;
• Information regarding your interactions with an advertisement;
• Internet or Other Electronic Network Activity. We may collect information such as browsing history, search history, and information regarding your interactions with the Site.
• Online Identifiers. We (or our service providers) may collect information such as cookies identifiers, radio frequency identification (RFID) tags, advertising IDs, pixel tags, and account handles. Combined, these identifiers may be used to create profiles of individuals and identify them.
• Device Information. We (or our service providers) may collect information about the computer, tablet, phone, or other device you use to access any of the Programs, including the Internet Protocol address, hardware model, operating system and version, mobile network information, and other unique device identifiers (hereinafter collectively referred to as “Device Identifiers”). 

1.3.    SOURCES FROM WHICH WE COLLECT PERSONAL INFORMATION. 
We collect Personal Information directly from you and from third-parties, including advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, and social media. We may merge or co-mingle that Personal Information with the Personal Information we maintain about you and other data collected on or through our Site.  

2.    HOW WE USE YOUR INFORMATION.
2.1.    PRIMARY WAYS WE USE YOUR INFORMATION. Your Personal Information may be gathered, collected, recorded, held, or otherwise used by or on behalf of CH Premier and our service providers to provide, maintain, and improve our services, including for the following purposes:

• Complete a transaction with CH Premier;
• Send support and administrative messages, and respond to your comments, questions, and customer service requests;
• Communicate with you about products, offers, or any other events offered by us and others, and/or to offer and provide you with news and information that CH Premier thinks will be of interest to you;
• Allow you to sign up for CH Premier communications, including e-mails and text messages;
• Monitor and analyze trends, usage, and activities;
• Personalize your experience and the advertisements and content you see when you use any Service based on your preferences, interests, and browsing and purchasing behavior;
• For compliance purposes, as may be required by applicable laws or regulations or as requested by any judicial process or governmental agency (including without limitation for CH Premier’s tax reporting) or as may be requested under any subpoena;
• To facilitate your use of various social media sharing features or other integrated tools which you may use as part of social media pages;
• To facilitate any contests, sweepstakes, loyalty programs, or promotions and process and deliver entries and rewards;
• For any other purpose described to you at the time the Personal Information is collected.

2.2.    OTHER WAYS WE MAY USE YOUR INFORMATION.  In addition, your Personal Information may be gathered, collected, recorded, held, or otherwise used for the following additional purposes: 

• Outside Professionals.  To use with, or otherwise distribute, share or disclose to, any of CH Premier’s professional advisors such as attorneys or accountants (“Outside Professionals”) in order to facilitate the professional advice from those Outside Professionals.
• Government Agencies. To use with, or otherwise distribute, share or disclose to, any government agencies or third parties in order to comply with, or otherwise pursuant to, any subpoena, court order, or other governmental order, law, or regulation (including without limitation tax reporting).
• Auditing.  Auditing related to a current interaction with you, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
• Security.  Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes;
• Debugging.  Debugging to identify and repair errors that impair existing intended functionality;
• Transient Use.  Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a consumer’s current interaction with us provided that your Personal Information is not disclosed to a third party and is not used to build a profile about you or otherwise alter your experience outside the current interaction with us;
• Services.  Performing services on our behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on our behalf;
• Advertising.  Providing advertising and marketing services to you. With your permission, we may send you emails or text messages about our stores, new products, and other updates.
• Research.  Undertaking internal research for technological development and demonstration;
• Quality and Safety.  Undertaking activities to verify or maintain the quality or safety of our products and services and to improve, upgrade, or enhance our products and services; and
• Commercial Interests.  Advancing our commercial or economic interests, such as by inducing a person to buy, join, subscribe to, provide, or exchange products, goods, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction.  

2.3. CH Premier may also use or share your Personal Information for another reason that is compatible with the purposes described above. For example, we consider de-identification, aggregation, and other forms of anonymization of Personal Information to be compatible with the purposes listed herein and in your interest because the anonymization of such information reduces the likelihood of improper disclosure of that information. If we need to use Your Personal Information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
3.    SHARING OF INFORMATION
We may distribute, share or disclose Personal Information about you as described herein:

• Service Providers. We may share or disclose your Personal Information with our service providers or other third party vendors, including without limitation the following types of service providers:
  (a)    Email, internet, or other telecommunication service providers, including website hosting;
  (b)    Cloud, other data storage, or other hosting service providers;
  (c)    Third-party payment service providers, including without limitation third-party credit card processors;
  (d)    Analytics companies who assist us with various types of data analytics, web analytics, and app analytics;
  (e)    Third-party delivery or shipping service providers; 
  (f)    Other third-party contractors we engage to assist us in providing our products and services;
  (g)    App design; and
  (h)    Database management. 
• Third-Party Application Providers. We may share or disclose your Personal Information to third parties including payment processors.
• Third-Party Analytics Tools. We use analytics tools provided by Google, Meta, Shopify, Klaviyo, Smartage, LocaliQ, and Chanel to collect and process certain analytics data (“Third Party Analytics Tools or Services”). These Third Party Analytics Tools may also collect data about your use of other websites, apps, and online resources for purposes of providing targeted advertising.
• Aggregated Form. We may make certain automatically-collected, aggregated, or otherwise de-identified Personal Information available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our users’ interests, habits, and usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Services.
• Advertising/Marketing Partners. We allow third-party advertising and marketing companies including, but not limited to, Google, Meta, and Shopify (collectively, “Advertising Partners”) to place cookies, web beacons, pixels, and other web-tracking technology on the Site. These Advertising Partners use their technology to collect Personal Information about you in order to provide you with advertisements, marketing, or other information that we think may interest you.

These Advertising Partners may also have access to Personal Information about you that they collected over time and across different online services. Personal Information collected and used by Advertising Partners is not subject to this Privacy Policy. For more information on the privacy practices of our Advertising Partners, including how to opt-out of targeted advertising, please visit:

https://policies.google.com/privacy?hl=en-US 
https://tools.google.com/dlpage/gaoptout 
https://www.facebook.com/privacy/policy 
https://www.shopify.com/legal/privacy

• Social Media. Our Site or other Services may offer integrated social media features, such as the Facebook “Like” button, which let you share actions that you take on our social media pages. You may control who views your social media activity by adjusting your settings on the social media platform.
  
• Merger, Sale, or Other Asset Transfers. We may share, disclose, or otherwise transfer your Personal Information to CH Premier’s Outside Professionals, other advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. If another company or individual acquires our business, or assets, that company or individual will possess the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy. The use of your Personal information following any of these events will be governed by this Privacy Policy. 
  
• As Required By Law, Subpoena or Similar Government Order. We may access, preserve, share, or disclose your Personal Information if we believe doing so is required to: (i) comply with applicable laws or regulations, including any tax reporting requirements; (ii) comply with any other law enforcement requests or legal process, such as a court order or subpoena; (iii) respond to your requests; or (iv) protect your, our, or others’ rights, property, or safety. 
  
• Outside Professionals. We may share or disclose your Personal Information with Outside Professionals to facilitate their provision of professional advice. 
  
• Contractors. We disclose Personal Information to entities that help us fulfill a business or commercial purpose including distributors and shipping vendors (“Contractors”). Contractors are not permitted to sell or share your Personal Information or to use your Personal Information other than to perform the tasks we assign to them.
  
• Consent. We may also share or disclose your Personal Information with your permission.

4.    HOW LONG YOUR INFORMATION WILL BE KEPT.
We will only keep your Personal Information for as long as is reasonably necessary to conduct business with you or as required by law. Personal Information will not be kept longer than is reasonably necessary for the purpose it was collected. 
5.    ADDITIONAL NOTICE TO NEVADA RESIDENTS.
Under Nevada Revised Statutes Chapter 603A (the “Nevada Privacy Act”), Nevada residents who have purchased goods or services from us may notify us not to sell their covered personal information. Covered personal information includes first and last name, address, email address, phone numbers, and identifiers that allow a specific person to be contacted. If you are a Nevada resident, you may submit a request to us not to sell your covered information by emailing privacy@chpremier.com.
6.    OTHER WAYS TO LIMIT USE OF PERSONAL INFORMATION
6.1.    UNSUBSCRIBE FROM EMAILS AND OTHER COMMUNICATIONS
If you provide CH Premier with Personal Information and, thereafter, do not want to continue to receive further notices or information from CH Premier, such as emails about our products or services, you may unsubscribe using the link at the bottom of our emails.
6.2    LIMIT USE OF COOKIES AND OTHER WEB-BASED TRACKING TECHNOLOGIES
You can prevent certain cookies and technologies from being used by adjusting the settings on your browser or by electing your preferences in the window that appears when you visit the Site. Be aware that disabling cookies will affect the functionality of this Site and many other websites that you visit. 
6.3    LIMIT COLLECTION OF GEO-LOCATION DATA
You may be able to prevent your device from sharing precise location information, including without limitation some or all of your Geo-Location Data, at any time through your device’s operating system settings 
6.4    DO NOT TRACK.
Some browsers have a “DO NOT TRACK” feature that lets website users inform websites or other applications that they do not want to have their online activities tracked. These “do not track” features may also give website users other choices regarding the collection of their personal identifiable information. However, these “do not track” features and “do not track’ signals are not yet uniform. ACCORDINGLY, EACH USER OF THE SITE OR ANY OTHER SERVICE IS HEREBY NOTIFIED THAT THE SITE AND THE OTHER SERVICES ARE NOT CURRENTLY SET UP TO RESPOND TO ANY OF THE USER’S “DO NOT TRACK” FEATURES OR “DO NOT TRACK” SIGNALS. 

7.    CHILDREN’S PERSONAL INFORMATION
This Site and other Services are not directed to children under the age of 13. We adhere to the Children's Online Privacy Protection Act and will not knowingly register or otherwise collect any Personal Information from any child under the age of 13. We ask that minors under the age of 13 not submit any Personal Information to CH Premier. If you have reason to believe a child under the age of 13 has provided CH Premier with any Personal Information, please contact us at privacy@chpremier.com and request that such information be deleted from our records.

8.    THIRD-PARTY SITES
The Site and Services may now or in the future link to other websites, forums, or programs that are not under our control and are not owned by CH Premier (collectively referred to as “Third-Party Sites”). Any link to any Third-Party Site from the Site or Services does not imply any endorsement of the privacy practices of the Third-Party Site. No Third-Party Site is authorized to make any representation or warranty on our behalf.

If you click on a link to, or otherwise gain access to, any such Third-Party Site, you will be transported to one of these Third-Party Sites. 

This Privacy Policy only applies to the Site and the Services. This Privacy Policy: (a) does not describe the privacy policies of any of these Third-Party Sites; and (b) does not govern the collection or use of your Personal Information by the Third-Party Sites. CH Premier is not responsible for the privacy practice of any of these Third-Party Sites. You should review the privacy policies for any Third-Party Sites to determine their practices with respect to the collection and use of Personal Information.

You acknowledge and agree that, by clicking a link to or otherwise accessing a Third-Party Site, your Personal Information may be read, collected, shared, distributed, or otherwise used by the Third-Party Site. CH Premier is not responsible for any Personal Information that you submit, or otherwise make available, to Third-Party Sites.

9.    DATA SECURITY.
To protect your Personal Information, we take reasonable precautions and follow industry best practices to make sure it is not lost, misused, accessed, disclosed, altered or destroyed. Your Personal Information is stored securely on Shopify’s servers and our servers. 
10.    CHANGES TO THIS PRIVACY POLICY.
We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Site. 
11.    CONTACT US.
If you have any questions relating to this Privacy Policy, please contact us at:

CH Premier
2855 Stevens Creek Boulevard, Suite 1251
Santa Clara, California 95050
(408) 983-2688
sales@chpremier.com 

APPENDIX A

YOUR CALIFORNIA PRIVACY RIGHTS

RIGHT TO ACCESS INFORMATION
Persons who reside in California (“Residents”) have the right to request that CH Premier disclose certain information about its collection and use of their Personal Information. Once CH Premier receives and verifies your request, we will disclose to you:

• the categories of Personal Information we collected about you.
  
• the sources for the Personal Information we collected about you.
  
• our business or commercial purpose for collecting or selling your Personal Information.
  
• the categories of third parties with whom we shared that Personal Information.
  
• the specific pieces of Personal Information we collected about you.
  
• the categories of Personal Information that were sold or disclosed for a business purpose. 

A Resident may only access their information twice within a 12-month period.

RIGHT TO DELETE INFORMATION.
If you are a Resident, you have the right to request that CH Premier delete your Personal Information. Once CH Premier receives and verifies your request, we will determine if any exceptions apply. CH Premier may deny your request if retaining the information is necessary for CH Premier or its service providers to:
(a)    Complete the transaction for which we collected the Personal Information, provide a good that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you; 
(b)    Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities; 
(c)    Debug products to identify and repair errors that impair existing intended functionality;
(d)    Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law;
(e)    Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.);
(f)    Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent; 
(g)    Enable solely internal uses that are reasonably aligned with consumer expectations based on your interactions with us; 
(h)    Comply with a legal obligation; or 
(i)    Make other internal or lawful uses of that information that are compatible with the context in which you provided it.

If no exception applies, we will delete your Personal Information from our records and direct our Service Providers to do the same.

RIGHT TO CORRECT
Residents have the right to request that CH Premier correct any inaccurate Personal Information that it has collected. 
RIGHT TO OPT-OUT
Residents have the right to opt-out of the selling or sharing of their Personal Information. 
HOW TO EXERCISE RIGHTS
To exercise your rights under applicable state law, a Resident must submit a verifiable consumer request to CH Premier by either:
(a)    Calling CH Premier at (408) 983-2688
(b)    Emailing CH Premier at: privacy@chpremier.com 
The consumer request must:
(a)    Provide sufficient information to allow CH Premier to verify that the person submitting the request is the person or the authorized representative of the person whose Personal Information is implicated by the request. 
(b)    Describe the Resident’s request with sufficient detail to allow CH Premier to properly understand, evaluate, and respond to it.
Only a Resident, or a person authorized to act on the Resident’s behalf, may make a consumer request to CH Premier related to the Resident’s Personal Information. A Resident may also make a consumer request on behalf of their minor child.  
CH Premier cannot respond to a Resident’s request if we cannot verify the Resident’s identity or authority to make the request. You do not have to create an account to submit a consumer request. CH Premier will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
RESPONSE TIMING AND FORMAT
If a Resident sends a verifiable consumer request as set forth above, CH Premier will respond as required by state law. If we need additional time, CH Premier will inform the Resident of the reason for the extension and the length of the extension. We will deliver our written response by e-mail. Alternatively, if we are unable to honor your request, the response will explain the reasons why.
For data portability requests, we will provide the Resident’s Personal Information in a form that is readily useable and should allow the Resident to transmit the information from one entity to another entity without hindrance. 
We do not charge a fee to process or respond to a Resident’s verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell the Resident why and provide the Resident with a cost estimate before completing the Resident’s request.
NON-DISCRIMINATION NOTICE
CH Premier will not discriminate against any Resident for exercising any of their rights under applicable state privacy law. Unless permitted by state law, if a Resident exercises any of their rights under applicable state privacy law, we will not:
(a)    Deny the Resident goods or services; 
(b)    Charge the Resident different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; 
(c)    Provide the Resident a different level or quality of goods or services; or 
(d)    Suggest that the Resident may receive a different price or rate for goods or services or a different level or quality of goods or services.